Blog Detail

01 March

When SMART goals can be really DUMB

“Goals without a strategy are just wishes with a deadline. 

Strategies without routines are just theories without action.”


Goals without a strategy are just wishes with a deadline.  Strategies without routines are just theories without action. 

Basically it is good to have SMART goals, but the next step is to break them down into deeper purpose, prioritize each, then come up with time based checkpoints (micro goals), and break it down further to daily and weekly habits.

Purpose: Ask Why at least three times.

“Why do you want to do that?”… “And why is that?” … “AAAND why is that important to you?”

Goals without meaning will not be adhered to.  If someone wants to floss or get a muscle up, they had better WANT the results.  Asking why at least 3 times (5 is better), is a great way to get to the heart of the matter and help people focus on what the real reason is why they are doing it.

Have everyone write down their answers to the Why’s so that it is in black and white.

Prioritize: Which results are the most important to you?

There will be days and weeks where it will be hard to stay on track.  Listing your goals in order of priority will help you make better choices about which ones to put the limited amount of time or effort behind.

Micro Goals: Monthly or quarterly checkpoints.

After you have set your long term goals, determined why they are important, and prioritized them, you need to break them up into smaller chunks.  If you want to add 50lbs to your back squat in the next 6 months, that means you need to add 8-10lbs a month. Is that feasible for you?  What is the strategy that will get you to that goal?

Setting checkpoints (and putting them on your calendar with reminders), will make larger goals seem more manageable and also give you a reality check if you have too many checkpoints across too many goals.  It can be a time re-evaluate the timeline or results you are looking for.

This is also the section where goals should be broken down into their smaller steps/components.  Before doing a muscle up, the ring dip needs to be mastered.  Before doing 100 double-unders unbroken, 100 single-unders must be completed.

Habits: “You are what you repeatedly do.”

Ultimately this brings us to the most important part about goals (and back to the original quote above).  No goal will be achieved without routine and habits.  Once we know the smaller checkpoints and checklists to accomplish a monumental task, we can determine what weekly and daily habits can get us there.

That what we are doing in the gym every day.  We are making people do the little stuff every week that will make them stronger, fitter, healthier, better looking, and more awesome!

Now if they have a more specific goal of losing some pounds of fat, it will come down to the daily habits that will move them down that path.  Simply picking the goal of losing 15lbs in the next 3 months, and then scheduling the loss of 1-2lbs per week isn’t going to be very successful.

Analyzing your strengths and weaknesses regarding the goal, then picking out which habits will give you the most ‘bang for your buck’ will produce much greater results.  In the fat loss example, eating a protein and vegetable at breakfast every day, stopping all caloric drinks, and doing meal prep each week are habits that will get you to your micro goals.  If you don’t hit your micro goals, then it is time to do a course correction and introduce new habits, tighten up current ones, or even re-evaluate your timelines.

Goals for CrossFitters

We’ve always had great success breaking our athletes’ goals into three categories:

·        A gymnastics/bodyweight goal

·        A strength/weightlifting goal

·        A metabolic/monostructural goal

Gymnastics / Bodyweight

These goals include things like 20 unbroken pull ups, 1st muscle up, handstand walk 50’, etc.  These skills are usually very technical, require skill progressions, and are usually repetition based (not strength based, see below).

Strength / Weightlifting

These goals are things like a double bodyweight back squat, snatch 100 kilos, 1 strict full deficit handstand push up on paralletes, 1st pull up, etc. They aren’t confined to the barbell only.  They can include movements that are bodyweight, but demand a high level of strength.

Metabolic / Monostructural

These goals are things like 50 unbroken wall balls, a sub 6 min mile, a sub 4 Fran, 100 unbroken double unders, etc. These skills are generally higher rep, lower technical skill, but generally come down to a high level of efficiency.

Each athlete is responsible for coming up with one from each category, and then picking which one is the most important.  We have athletes write these down on a huge whiteboard in the gym and leave it up all year long.  When we do “Year End Goal” and Max Effort testing days, it is easy for the coach to walk over and call people out on their goals.  New athletes can add to it all throughout the year.  When someone finishes a goal, they get to ring a big bell and mark off their Y.E.G. on the whiteboard.

BONUS: An App That Gamifies Your Habits!

I have just started using this app and so far I love it.  Only time will tell if I can make it stick in my own routines, but I think it may become one of my favorite tools for staying productive and moving toward my goals.


I haven’t had the chance to join any “Quests” or really add too much to my avatar yet, but it is has been interesting setting up my daily habits and ranking them.  I started out with too much (which was an important realization in and of itself), and now I am approaching it a bit more slowly.

In the future, I could see many coaches and gyms using this as a fun tool to get clients to focus on their goals and hold each other accountable. Let me know if you guys start using and have any tips for how to use this to help people learn how to thrive!

And there you have it.  Here is the summary:

1.      Find the true purpose of the goal.  Ask “Why” three times at least.

2.      Prioritize.  Which goal is most important?  Make time to do the important stuff.

3.      Break it down.  Monthly and Quarterly checkpoints and checklists.  Use a calendar and have it ping you.

4.      Make it stick.  Create habits and routines that will carry you toward your goals on a daily and weekly basis.


I hope this helps you get your people on track and making great progress this year!

Thrive on.


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