– by Mark McCollum
If you have been coming here for a while, you’ve probably heard that we’re part of the MadLab Group (http://madlabgroup.com/).
But what exactly is the MadLab Group? And how does it affect you?
The MadLab Group is a worldwide network of gyms, who have worked together to figure out best practices. In other words, to figure out how to run a gym that best maximizes success for the clients, the coaches and the business.
5 MadLab Group Features that Pertain to YOU—the client
1. Fundamentals/Personal Training
When you started training with us, you most likely went through a one-on-one introductory ses-sion with a coach, and then 10-20 personal training sessions with this same coach, where he/she worked with you on your strengths and weaknesses and got you prepared for classes at a speed that was comfortable for you. And before you were graduated to group classes, you had to reach a certain fitness level before qualifying.
If we’re doing it right, then you probably developed a relationship with this coach and feel like you have someone in your corner helping you reach your health and fitness goals.
Can you imagine what your gym life would look like without having gone through personal train-ing? If you had been thrown right into the fire of group classes on day 1? If you would have been asked to snatch on day 2? It probably wouldn’t have gone all that well for you, right?
Many gyms do just that: They throw you directly into the fire of group classes, or they put you through a 12-person group fundamentals program and you never learn the movements properly because you don’t receive enough one-on-one attention. Best case scenario, you get by be-cause you happen to move well and be athletic. Worst case scenario, you get injured or over-whelmed and quit. Through it all, you never get the chance to really get to know your coach. In fact, you probably are never even given the option to have a personal coach.
A one-on-one intro day, followed by 10-20 personal training sessions, is part of the MadLab prescription. It’s what we have discovered is best for performance, for health and safety, and for longevity at the gym.
2. Coach for Life
We’re not interested in New Year’s revolutionist clients. We’re interested in clients who are looking for a coach and fitness program to keep them healthy and fit for life.
The same way most of us have a family doctor our entire lives, and likely an accountant and maybe even a lawyer, our hope is that your MadLab coach becomes your fitness, health and wellness, and nutrition coach for life—someone you turn to to help you when you’re 20, when you’re 40 and when you’re 85 years old.
Believe it or not, this is RARE in the fitness industry today. What is more common are personal trainers or CrossFit coaches who stick around for just a couple years. The reason they leave the industry is because they can’t make a living coaching. For the client this means the gym you’re at is often marred by a constant revolving door of coaches.
MadLab’s biggest goal is to professionalize the industry so its coaches can earn profes-sional wages and become career coaches—meaning they stick around for years, even decades.
For YOU, this means you won’t have a constant revolving door of coaches; you’ll have someone in your corner for life.
3. MadLab-trained Coaches
Let’s be honest: The fitness industry is somewhat messed up. Anyone can call himself a person-al trainer, whether he took a weekend course or did a four-year educational program.
MadLab coaches have all been through a two-year apprentice coach diploma program (the MadLab PCDP—professional coach diploma program) (More on the details of PCDP in an upcoming post).
In short, your coach knows what he’s/she’s talking about—how to keep you working toward you goals, and how to keep you injury-free.
4. Hybrid Memberships
Maybe you have taken advantage of our hybrid membership options, and maybe you have not.
But one of the features of a MadLab Group gym is you always have the option to do extra one-on-one personal training on top of your group classes—even if you’re a five-year veteran—with your coach to work on any specific weaknesses or skills you want to improve upon. Another op-tion is to talk to your coach about getting an individual program.
5. Worldwide Network of Gyms
If you travel—for work or pleasure—there are MadLab gym’s all around the world. (Stay tuned for a map of all 180-plus MadLab facilities coming soon).
When you show up at a MadLab gym in another city and tell them where you’re from, not only will you have the piece of mind that you’re in good hands, you’ll get the royal treatment from the MadLab family.